UX research and digital innovation specialist
Over a decade delivering high profile digital products with a human-centred, research driven approach.
BA (Hons) Psychology
AcademyXi UX/UI Design graduate
Ex Deloitte, Yahoo, ABC & BBC
Lately I’ve been working on…
🗓️ WTA - Global Diary Study
30 fans, 5 regions. A “week in the life” of tennis consumption. Generated rich behavioural insights to shape long-term strategy and spark ideation with the client team.
🌍 Premier League - Interviews & Concept Testing
33 fans, 9 countries. In-person sessions uncovered cultural patterns in football viewership and tested early-stage prototypes. Outcome: regional personas and clear design direction.
📱 AFL - Club App Benchmarking
35 users tested across six AFL apps. Collected usability scores and qualitative feedback to create a benchmark for the 2026 redesign cycle.
🎤 Tottenham Hotspur - Concert Fan Research
In-depth journey mapping with Beyoncé fans attending the stadium. Mapped needs, frustrations, and opportunities for Spurs’ digital tools beyond football.
🧩 Mixed Methods for Global Clients
Surveys, card sorts, tree tests and usability testing for the Premier League, WTA, SPL and Cricket Australia - across both prototypes and live products.
Case studies
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Deloitte & Fusion Labs
UX and product consultancy for high profile clients such as Hitachi and Mirvac.
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WooliesX
UX discovery and product delivery on the pioneering ‘smart substitutions’ initiative.
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Yahoo7!
Product leadership for ‘reimagine the network’ - a complete redesign of Yahoo7.
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ABC
From UX and discovery through to launch and beyond on the ABC homepage.
