Case Study: ABC homepage
In my role as Product Manager for the ABC’s cross divisional properties - I led the redesign of abc.net.au (the ABC’s homepage).
I worked in partnership with the UX lead and together we won stakeholder buy-in by embracing a user centred design approach for a property with no previous central ownership.
The approach:
A research-heavy approach was used to devise the direction of the page.
A beta launch with a clear user feedback loop was conducted to monitor audience sentiment and steer next steps.
Post launch iterative improvements were made according to user response.
Discovery:
A survey with four main concepts was sent to a sample of the ABC’s audience across Australia. This narrowed the field to two main approaches.
Those were enhanced and usability tested (using eye tracking) to further refine the concept.
Stakeholder input was then gathered and an MVP developed.
UX activities:
User testing (scripts and interviews)
Web analytics
Heuristic review
Service design (mapping BAU and editorial support team responsibilities and structure to support new product)
Beta phase:
The beta version of the homepage existed as a parallel version of the homepage users could choose to select as their homepage.
A Kampyle/Medallia feedback form was used to gain user sentiment and heat-mapping (via Crazy Egg) was used to inform user behaviour. and steer next steps.
Iterations:
From speaking to users and analysing data and behaviour new features were iteratively added including:
TV guide
iview streaming section
enhanced weather module
